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Strategic Plan

2025–2027 Strategic Plan

Our roadmap for advancing equitable transit across Indianapolis and Marion County.

Mission

To help connect people to their lives through accessible, equitable, and inclusive public transportation solutions

Vision

Marion County will be a thriving, equitable community when access to mobility, the ability to move freely, is seen as a necessity and public transit is a safe and convenient mobility solution for everyone

Impact

By working toward our vision, the IndyGo Foundation aims to increase funding for public transit in Marion County and increase IndyGo ridership

Our Goals

1

Raise $2 million in sustainable, community-supported annual revenue that equally supports IndyGo and the IndyGo Foundation's operations and programming

Supporting Strategies

  • 1.1Increase the Foundation's visibility and relationship building with businesses, community partners, and potential donors
  • 1.2Align all budgeting processes, allocation of financial resources, and programming with the Foundation's strategic vision and goals
  • 1.3Implement a comprehensive annual development plan focused on diversifying the Foundation's donor base and increasing financial sustainability
2

Operate sustainable, measurable programs focused on increasing community awareness, funding, and ridership

Supporting Strategies

  • 2.1Implement a comprehensive public education campaign to promote the benefits, safety, convenience, and accessibility of public transit
  • 2.2Partner with community-based organizations to ensure public transit is an effective and accessible mobility solution for the most vulnerable residents
  • 2.3Partner with employers to position public transit as an effective economic development strategy aligned with business goals
3

Solidify the board of director's governance structure and role and to accelerate the Foundation's vision

Supporting Strategies

  • 3.1Work in partnership with IndyGo to define and uphold distinct, yet complementary responsibilities and expectations to clearly define the role of the IndyGo Foundation board
  • 3.2Implement an intentional board recruitment and orientation process to ensure a diverse, representative, and engaged board of community leaders
  • 3.3Provide board members with clear opportunities and accountability structures to leverage unique individual strengths and networks
4

Streamline annual operations to seamlessly execute programming and fulfill fundraising responsibilities

Supporting Strategies

  • 4.1Continually assess and adjust organizational structures as needed to align staff capacity with organizational needs
  • 4.2Establish and prioritize clear and consistent standard operating procedures to direct daily activities
  • 4.3Transition operational practices, technology, and communication to be independently executed by the IndyGo Foundation

Download the Full Strategic Plan

Get the complete 2025–2027 Strategic Plan as a PDF, including all goals, supporting strategies, and implementation details.

Download PDF

The 2025–2027 Strategic Plan was created in the spring of 2024 with the assistance of Taylor Advising and funded through a grant from Eli Lilly & Company Foundation. It was adopted by the IndyGo Foundation Board on June 18, 2024.